Although gambling markets are often based around casino and lottery games, the sports betting sector has been growing in popularity across the world. All three companies reported a brand value of over three billion U.S. Of the leading gambling companies worldwide, the top company, bet365, was based in the United Kingdom, while Wynn Resorts and Genting, were based in the United States and Malaysia, respectively. For these reasons, it is often hard to definitively identify the market leader when it comes to sports betting alone. Furthermore, the countries that do offer legal sports betting also offer many other types of gambling. While the global market is large and lucrative, sports betting is still not legal everywhere. Where is the biggest sports betting market in the world?
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